Weather Driven Marketing via N8N

Often in some cases during bad weather direct response ads are wasted budget For example Sea Sports have rental drop by 90% during wetter periods

On the flip side are untapped opportunities: Foodpanda service down on Sunday, as wet weather causes 12% surge in orders

Why n8n for automating marketing workflows

Weather powered automation can come at hefty price. Platform such weatherads.io with even their most basic plan could cost up to $1.5K per year with limitations and conditions.

n8n offers quite a lot of flexibility at a fraction of the above and most importantly could be custom fitted to your processes and objective.

For example it could also:

• have some form of easily accessible logging to know what changed when
• option to have human-in-the-loop to provide context to the decisions (eg, do you really want campaigns to flip automatically when you are pacing budgets and cause and overspend?)
• reach almost ANY platform if you know how to work with http requests.

These are all super easy to wired up in n8n!

Implementation and possibilities

Here is a simple flow that checks if it is raining in a zone then could send a signal to pause/enable campaign or enable the correct messaging. This consists of

1. HTTP request node - This is where the signal comes and the possibilities are endless as long as the data is availabe.
2. Data manipulation nodes - that does some minor data massaging
3. Human-in-the-loop nodes - this offers the possibilities of adding in human inputs and approvals via slack, telegram or even email
4. Marketing action nodes - that sends the action that needs to be taken this could be easily a hubspot campaign, google ads campagin or even a telegram message!
5. Logging nodes - Which keep tracks of what action is taken and why

With n8n the there is huge flexibility to mix and match

HTTP request node

The key driver of this is SG Gov Data providing excellent API endpoints to call. Other really interesting endpoints which could also be used are:

• Wet Bulb Globe Temperature (WBGT)

• 2 hour forecasts

• 4 day forecasts

• 24 hour forecasts

• Pollutant PSI

• PM2.5

• and even taxi and carpark availability!

Data manipulation nodes - Code, Aggregate

The main challenge here is that the above endpoints would return data that needs some slight manipulation then aggregated, nothing too crazy.

Human-in-the-loop nodes

This “send and wait” node offers a fast easy way to send a yes/no option to a private telegram channel, slack channel and more.

Campaign node (https requests)

Finally in this last node there are so many possibilities:

• Send hubspot messages
• Activate or alter Google Ad campaigns
• Send telegram / sms / discord messages

Conclusion

N8N makes creating intelligent marketing flows a breeze and offer optimization beyond just platform dependent “Smart Bidding”. Reach out if you want this flow for free!