Short Bio

Marketing problem solver 📈, automation enthusiast 🤖, and code tinkerer 👨‍💻. I help businesses scale their marketing efforts through smart automation and data-driven strategies.

Experience

Jan 2024 - Current

Paid Media & Technology Director

Contrasted Marketing

Drive valuable leads for B2B Clients at good ROI. I design, implement, and manage end-to-end performance marketing strategies and campaigns across various digital channels while ensuring lead quality on CRMs such as hubspot. Contributed to data and Tech projects that amplified the team's digital marketing effectiveness.

May 2023 - Nov 2023

Data Director

Assembly Global

Lead data projects (BI performance dashboards & attribution projects) for Clients such as Adobe and Marina Bay Sands.

Mar 2020 – May 2023

Technology Director

Essence Global

Lead global workstream that ensures digital marketing best practices. We built a cloud-based system capable of dealing with large scales of creative checks. Developed on Google Cloud Platforms' Big Query + Cloud Functions + AI APIs.

Jan 2019 – Jul 2019

Associate Director

Essence Global

Performance marketing for Google Cloud, GSuite & Google Store with a team of 6 performance marketers. Supported the new Pixel 3a launch for GStore with record sales and ROI from digital marketing campaigns. Contribute to Global digital marketing best practices & helped define APAC SEM best practices.

Jul 2016 – Dec 2018

Senior Activation Manager

Essence Global

Focused on Lead generation for Google Cloud, and GSuite with a team of performance marketers across channels. Digital marketing plan to support Google Business App's successful rebrand into G Suite. Improved the GCP Facebook Ads process for 50% lower cost at higher conversion levels and won an internal Global award (Project Constellation).

Feb 2014 – Jun 2016

Activation Manager

Essence Global

Focused on Search Engine Marketing servicing GSuite across 15 countries. Grew GSuite campaign conversions by 56% with a 15% reduction in Cost per conversion. Improved SEM Optimization process to gain up to 15% higher conversion level.

Jan 2013 – Jan 2014

Search Specialist

IProspect

Ran award-winning SEM search campaign for Air Asia (MMM Excellence Awards). Developed SEO strategies for Maybank across key products.

Jul 2011 – Dec 2012

Consultant

ClickTRUE

Developed SEO strategies for Major brands. Landing page consultancy with Conversion-centric copywriting and layout tests for more effective landing pages. Managed Digital Marketing for key accounts (Exceeding 2 Million SGD budget).

Let's Connect

If you want to stay up to date with my work be sure to follow me on linkedin and I'll be sure to get back to you.